About

Why I built Creative Solutions Consulting.

A decade of beauty product development, a passion for partnership, and a belief that great products deserve a great process.

"I founded Creative Solutions Consulting because I believed beauty brands deserved a more collaborative approach to product development, one that values partnership as much as execution."

My path into beauty was not conventional, and I believe that is one of my greatest strengths.

I began my career as a licensed esthetician, working directly with consumers and learning firsthand how products perform beyond the lab. That experience taught me that successful beauty products are not defined solely by ingredients or beautiful packaging. They are defined by the trust they earn from the people who use them every day.

As my career evolved, so did my perspective. I moved into product development, packaging engineering, supplier management, regulatory coordination, commercialization, and cross-functional leadership, partnering with brands ranging from emerging founders to nationally recognized beauty companies. Along the way, I gained a deep appreciation for how every decision, from an ingredient selection to a packaging tolerance or production timeline, affects the success of a launch.

Krystina Wilson, founder of Creative Solutions Consulting
The founding story

In 2025, after an unexpected corporate layoff, I chose to build something I had envisioned for years.

Creative Solutions Consulting was founded to give beauty brands the kind of strategic partner I often wished existed throughout my own career, someone who could connect the dots between innovation, operations, manufacturing, and commercialization while remaining genuinely invested in the brand's success.

Today, CSC is more than a consulting firm. It is a collaborative partner for founders and brands navigating one of the most exciting and challenging industries in the world.

That same passion for collaboration inspired Beauty Confidential: Conversations from the Lounge, where conversations with founders, formulators, manufacturers, retailers, and industry leaders continue to strengthen the work we do every day with our clients.

Whether through consulting or conversation, my mission remains the same:

Creative Solutions Consulting was not built to simply manage projects. It was built to champion the vision behind every beauty brand, helping founders and teams build exceptional products with intention, collaboration, and confidence.

Every product represents more than a formula or package. It represents years of ideas, investment, perseverance, and trust. I never lose sight of that responsibility, which is why every recommendation, supplier conversation, and launch strategy is approached with the same level of care as if I were building my own brand.

Because when your brand succeeds, that is the measure of mine.

Experience

A decade of beauty, end to end

10+
Years across the full product lifecycle from concept through international market readiness
7
Category specializations: skincare, SPF, color, body, prestige beauty, fine fragrance, and haircare
End to end
From the first consumer insight to the last shipment authorization, one accountable partner
What clients say

Working with Krystina

"Krystina is one of those rare professionals who operates with both creative agility and operational precision. She doesn't just approve packaging. She builds it intentionally and strategically, balancing brand vision, functionality, cost, and feasibility. Her technical knowledge runs deep."

Alan MijangosDirector of Product Management · HCT/KDC

"She's got this calm, surgical way of getting massive amounts done fast and right, every time. Her deep product expertise is wildly impressive. But what sets her apart is the way she makes the complex look simple."

CloudFounder · Red Cloud Agency LLC

"Her deep understanding of packaging manufacturing and extensive supply chain knowledge make her an incredible asset. Anyone who has the chance to collaborate with her will quickly see the value and passion she brings."

Andrew HuPrincipal Sales Executive · K-1 Packaging

Ready to work together?

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